When you have as much marketing cash as Microsoft, you want to launch your new products in spectacular fashion. That’s what the gaming giant did for Halo 4, the latest installment in its wildly popular series of shooters for Xbox 360, on Monday evening.
Anxious players lining up for the game’s midnight launch in London watched as a giant orange-colored “glyph,” the symbol of Halo 4′s evil antagonist the Didact, hovered in the night sky over the Thames River. This was the culmination of an eight-month effort to build the brightly lit structure and lift it into the sky with a massive, powerful helicopter. The glyph was over 50 feet in diameter and weighed over three tons, Microsoft said. All told, it features 113,096 LEDs.
In this exclusive video, Microsoft offers a peek behind the curtain at the making of the Didact glyph.
Chris Kohler is the founder and editor of Game|Life and the author of "Power-Up: How Japanese Videogames Gave the World an Extra Life."
Follow @kobunheat and @GameLife on Twitter.
Source: http://feeds.wired.com/~r/wired/index/~3/4CDhRx4pdq8/
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